Nidus
Bakekeware
Nidus is a line of fibreglass silicone baking moulds designed for breathability and flexibility. I created the full brand identity, logo, packaging, website, and photography to reflect its lightweight, adaptable design and airy material feel.
The design system is anchored in clarity and movement. The logo uses sharp, clean typography to communicate precision and reliability. The website highlights the airy, open-weave texture of the moulds, using flowing photography and dynamic compositions to express flexibility and breathability, key features of the Ultrabreathe technology. The visual language is minimal but tactile, letting the form and material of the product speak for itself.
