MUMI
Overview
MUMI is a contemporary bistro in the heart of Paris, blending modern culinary expression with timeless Parisian elegance. This was a quick design project I created for a modern bistro located in Paris. I handled both the logo and website design, focusing on expressing the restaurant’s refined yet approachable identity. From brand exploration to final web layout, the goal was to build a strong visual narrative that reflected the culinary artistry and Parisian atmosphere of MUMI.
Exploring Logo Directions
I quickly found a few promising directions. Next, I spent time exploring a few selected directions, testing them to make sure the final decision was justified.
Design Concept
The logotype was built from custom letterforms, emphasizing clean geometry and verticality. Inspired by architectural lines and subtle Art Deco references, the design creates a sense of rhythm and harmony, mirroring the restaurant’s culinary philosophy.
Shape polishing and colour palette exploration
Finalizing the Logo
Finalizing the logo involved refining shapes and typography to create a mark that’s balanced, memorable, and adaptable. A warm, muted palette was chosen to evoke intimacy and quiet sophistication.